Why We Built the Store to Support this movement (and What’s Coming Next)
Posted by the Do What MATAs Team
If you’ve been following us for a while, you already know:
Do What MATAs isn’t just a blog. It’s a movement.
It’s porch wisdom, firepit rants, and quiet courage wrapped into something bigger than politics. And now… it’s a store.
But not just any store.
We didn’t launch this thing to sell cheap slogans on shirts. We launched it because folks like you — the thinkers, the fed-up, the fire-hearted — asked for a way to wear what you believe.
To show up at school boards, grocery stores, city councils, and neighborhood walks with something that says:
“I see what’s going on. I’ve got a voice. And I’m not alone.”
🎯 What the Store Stands For
This store isn’t about trends. It’s about truth with backbone.
Every design you’ll find inside is tied to one of our core voices — Joe Bob, Liberty Lane, Walden, Quin, and Ezra — each speaking to a different kind of American soul.
Whether it’s:
Joe Bob’s “Bullshit-O-Meter” line (🔥 coming soon as a sticker + trucker cap)
Liberty’s soft but firm “Even tractors need Sundays off” tee
Or Walden’s “Conscience is the quietest form of courage” quote card
…you’re not just buying merch. You’re joining the narrative. You’re building visibility for the kind of patriotism that isn’t about party — it’s about principle.
👕 What’s In the Shop Right Now
Quote Tees & Soft Pullovers
MATA Hats
And we’re just getting started.
🔥 What’s Coming Next
Over the next few weeks, we’ll be rolling out limited-run collections, including:
“Marked Safe From Bullshit”: Satirical survival series
The Protest Pack: Five cards, five quotes, one voice that can be passed hand-to-hand
Liberty’s “Sunday Off” Series: Retro-diner fonts, pastel grit, wearable gentleness
Joe Bob’s Hard Truths: More graphic-heavy tees and caps for the garage, gas station, or grill
Ezra’s Honor Line: Military green, gold trim, subtle strength
We’re also working on character pins, resistance zines, and downloadable print-at-home posters you can use at rallies, vigils, or on your front door.
Every item is designed with the character’s voice in mind, made to feel like it came straight from the porch, the truck bed, or the study.
💬 Why It Matters
Look, anybody can sell a t-shirt.
But we’re not here to cash in — we’re here to build culture.
Culture that honors dissent.
Culture that calls things what they are.
Culture that refuses to let decency get drowned out.
If this site has ever helped you think clearer…
If a TikTok or quote card ever gave you words you couldn’t find on your own…
If Liberty, Joe Bob, or Walden ever made you say, “Finally. Someone gets it.”
—then this store is yours, too.
🛒 Come On In
We kept it small on purpose — no big ad campaigns, no hype machine.
Just slow growth, real people, and principled merch from voices that stand for something.
Browse the store.
Wear your values.
Support the mission.
And let the world know you still believe in conscience, courage, and the truth.
Because when we say Do What MATAs — we mean it.